How does Funeralwise.com differ from other websites serving the funeral industry?

There are many internet-based businesses serving the funeral industry today. Some have similarities to Funeralwise.com. However, we believe the following combination of features sets us apart from the competition.

• Funeralwise is both a consumer resource and a business-to-business resource making it a dynamic marketplace for the entire funeral industry.
• Funeralwise.com is an information-rich site providing comprehensive, objective information about funerals.
• The funeral planning tools of Funeralwise.com have extensive capabilities enabling users to plan a meaningful funeral at any level of detail.
• Funeralwise is dedicated to developing unique marketing channels through group affiliations.
• Funeralwise does not sell products and services directly to the public in competition with funeral homes and cemeteries.
• Service providers do not have to "join" a network to be able to benefit from Funeralwise.com.
• Funeralwise does not assign exclusive territories to service providers.
• Funeralwise is committed to serving consumers beyond their funeral needs by helping them prepare for other vital matters of life such as retirement, long-term care, safety and security, and the welfare of surviving generations.

Does Funeralwise require a membership like most funeral industry web portals?

All funeral homes and cemeteries are accessible through the Funeralwise search function. This makes every firm available to our visitors. Being a member of another web portal's network does not preclude you from benefiting from our service.

In addition to a directory listing, we offer various free services that any firm can take advantage of to improve their visibility to our visitors. Taking advantage of these free services is simply a matter of providing us with some basic information.

See Join Forces with Us for more information on how you can take advantage of Funeralwise.com.

How can Funeralwise help my firm establish an internet presence?

You already have an internet presence with Funeralwise.com through your free listing in our directory. You can also have a free web page on our site if you provide us the necessary information.

How will Funeralwise bring new business to my firm?

As an internet-based service, we will attract those people who utilize the web 1) for research prior to making purchasing decisions, and 2) for resources that can help them manage their personal affairs. These people want objective information and enjoy the convenience and privacy the web offers. They prefer to seek personal assistance at a later time when they are ready to make decisions.

Through Funeralwise.com you can attract these web-savvy potential customers. They are likely to be new customers because those people who are already committed to your firm will likely come directly to your door.

Also, we bring you new business by establishing relationships with corporations, associations and other organizations. These group affiliations promote usage of our website and thereby increase your visibility.

Is Funeralwise.com trying to replace the services of funeral directors?

No. A website cannot match the level of personal attention and support a funeral director can provide through face-to-face counseling. Funeralwise is intended to supplement the guidance of funeral directors. Key strengths of our service are convenience and accessibility since our website is available 24 hours a day, 7 days a week. Also, we are an excellent resource for people who prefer to do some research and planning on their own before meeting with a funeral director.

What is the role of a funeral director regarding funeral arrangements when a person has pre-planned a funeral through Funeralwise.com?

The role of the funeral director doesn't change when a person has pre-planned through Funeralwise.com. The funeral director will still guide the survivors through the process of arranging the funeral. Hopefully, this will be a more efficient process because the wishes of the deceased are well documented and the family is better prepared to make the decisions that need to be made.

Why should I offer preferred pricing to group affiliates of Funeralwise.com?

Today many funeral homes and cemeteries are facing competitors who are offering discounted services and merchandise. Rather than institute an across-the-board discount to your standard price list, you can meet this competition by offering special pricing through Funeralwise.com. This will not undermine your standard pricing because most consumers understand that businesses typically offer preferred pricing to large groups of buyers. Also, they expect to receive lower prices through efficient distribution channels such as the internet.

What other business-to-business services does Funeralwise offer?

Since Funeralwise is a new venture, various business services for the funeral industry are still in development. In the works are programs to improve your buying power, reduce your payroll and other operating costs, and provide professional resources to help you manage your business.

Also, we plan to create innovative "turn-key" marketing programs and make them available to funeral service providers at little or no cost. "Turn-key" means we will deliver all of the creative product (i.e., theme of the campaign, slogans, artwork for ads and print materials, action plan) needed to execute the campaign. All campaigns will promote your firm along with Funeralwise.com. Accordingly they will be designed to create visibility, build public image, and stimulate pre-need and at-need sales. You will incur the costs to run the program in your local market such as placement of advertising or direct mailings.

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