Funeralwise Funeral Insurance Program

Opportunities for Life Insurance Agents
A final expense advisor in his office.

The Funeralwise Funeral Insurance Program is a unique opportunity for life insurance agents who want to expand their final expense and/or preneed insurance business. It’s an excellent way to set yourself apart from other life insurance agents by providing your clients a total final expense solution.

The program enables you to join forces with Funeralwise, the leading funeral and final expense planning resource on the web. Your professional expertise combined with the planning tools and information resources of Funeralwise provides added value to your clients. It will enhance their trust in you as an advisor, help you close sales and get referrals. There are two ways to participate:

FEPSA Membership

Funeralwise and the Final Expense Planning Specialist Association (FEPSA) have formed an alliance to offer the public a new approach to final expense planning. With exclusive access to the interactive planning tools of, FEPSA members are helping their clients create comprehensive final expense plans. Benefits of FEPSA membership include:

  • A free listing in the Funeralwise Insurance Advisor online directory.
  • Access to the Funeralwise Advisor Dashboard and the Wise Planning System.
  • The opportunity to earn the FEPS® designation, the only professional mark for Final Expense professionals.
  • And many more benefits, see

The Funeralwise IMO

As the web’s most popular destination for online funeral planning, attracts thousands of people who are not only preplanning but want a financial solution to secure their plans. To respond to this need, Funeralwise has established an Independent Marketing Organization (IMO). Qualified producers can join the Funeralwise team to:

  • Get contracted with top carriers offering final expense and preneed insurance policies.
  • Get lead referrals to prospects who have visited to find funeral insurance.
  • Take advantage of special pricing for FEPSA membership and get the benefits the Funeralwise – FEPSA affiliation described above.


To succeed in the insurance business today, it takes a unique set of skills. Not only do you need to be a good salesperson, but you also need to set yourself apart from your competition. That means you need to stand out. When you join the Funeralwise Funeral Insurance Program, you’ll be featured on the leading funeral resource on the web where you can be seen by the millions of visitors to our site and some 50,000 users of our Wise Planning System.

  • Funeralwise is uniquely positioned to connect you with consumers who are shopping for funeral insurance online.
  • Our affiliation with the Final Expense Planning Specialist Association (FEPSA) provides members with special access to the best funeral planning tools on the web.
  • We know funeral planning better than anyone. We have been helping thousands of consumers plan funerals for over 10 years.
  • We have earned the verifiable trust of our community. We consistently earn top reviews from those who visit our site and take advantage of our resources.

The competition is intense to be seen for life insurance searches on Google and other search engines. It takes a considerable investment of time and money, as well as technical expertise, to get your website seen for these online inquiries. is well-established on the web. It draws visitors from across the country (actually across the world) for a wide-range of funeral-related information, making it truly unique among final expense resources.

Funeralwise Pageviews Over TimeFuneralwise Pageviews by Content